Alternative facts are fine in business — but too dangerous for politics

When President Trump promised to run the United States like his businesses, supporters imagined efficiency, strict budgets, and better ‘deals’ for America. As a startup founder who spent 20 years in marketing, I saw something different: A collapse in the use of facts. In many businesses, stretching or denying facts is a strategy for winning deals or internal political battles. Many executives, including Trump, don’t want common facts. In a company, that has company cultural and financial consequences. In a society, it’s corrosive and destructive to the fundamentals of democracy. As President Barack Obama said on David Letterman’s new Netflix… This story continues at The Next Web source: http://feedproxy.google.com/~r/TheNextWeb/~3/p1DzbxugDWA/ #Headlines by: Bonnie Crater

Original Post: https://thenextweb.com/contributors/2018/05/19/how-to-use-data-for-insights-not-fake-news/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29