Why Apple doesn’t need to sell more iPhones anymore | Droolin Dog dot Net

There’s a common misunderstanding that if a company doesn’t sell more of something, it means the product is a failure. Case in point: iPhone sales fell year-over-year, and because of it, people trotted back out the same old tired narrative that Apple is doomed…again. But for real this time! They claim the iPhone X is a failure because $1,000 is simply too expensive for a phone! But this narrative couldn’t be further from the truth. Apple doesn’t need to sell a higher number of iPhones at lower prices in order to continue smashing revenue records and stomp out all the competition. Fixating on a tiny drop in iPhone sales misses the bigger picture: Apple wants to sell additional hardware and services — Apple Watch, AirPods, iCloud, HomePod, Apple Music, etc. — so that people are locked into the ecosystem that only works with the iPhone. Apple’s long-term strategy isn’t eternally selling more iPhones, but rather locking users into its growing ecosystem. Read more… More about Mobile, Apple, Iphone, Smartphones, and Iphone X Source: https://mashable.com/2018/02/02/apple-iphone-x-halo-effect/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial Tags: > Tech and Science | #ScienceTech, #pch3lp, #TechNews, iPhone and iOS | #iPhone, pch3lp, PCH3lp, TechNews

Original Post: https://droolindog.net/2018/02/02/why-apple-doesnt-need-to-sell-more-iphones-anymore/