Spotify pivots from music streaming service to... makeup retailer?

Today, Spotify announced a new partnership with beauty brand Pat McGrath Labs, allowing listeners to purchase makeup through the platform. Sales are done through MerchBar, which Spotify joined forces with in 2016 in order to flog band t-shirts, posters, and vinyls. Makeup is, therefore, a bit of a weird one. It's also worth pointing out that at this point, it's just an experiment, and the company is only trialing it with one musician: saccharine Texan pop starlet, Maggie Lindemann, who I definitely didn't have to look up on Wikipedia before writing this piece. Lindemann has partnered with Pat McGrath Labs…This story continues at The Next Web Or just read more coverage about: Spotify Matthew Hughes #news #DDNews #TheNewz

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